Hi there. Stop sniggering! I mean you. Hey, you just stepped in a pile of insignificant posts. Hahaha... This is a personal weblog of a web2oh developer. This blog is kept popular by viewers like you. Thanks.

Tuesday, December 25, 2007

Merry Christmas

Wish you & your family a Merry Christmas & Happy New Year.
Enjoy this video greeting card. If you want, you can view the full version


Thursday, December 20, 2007

Leadership through Innovation & People - An executive conversation with Steve Ballmer

How can your company unlock the potential and power of human imagination for greater success? On May 23 2007, Steve Ballmer, CEO of Microsoft was in Singapore to address this timely topic of leadership through innovation and people at the IDA Distinguished InfoComm Speaker Series.

During the event, Mr. Ballmer shared his insights on how Singapore can compete in a digital economy and retain talents, as well as create a foundation for innovation to drive long term success. View the video coverage of the event below.

Wednesday, December 12, 2007

Updated Yesterday Microsoft Singapore Invitation

Yesterday invitation has updated to be known as "Heroes Happen Here Party". It's a party to celebrate the pre-launch of 3 new Microsoft products early next year including Windows Server 2008, Visual Studio 2008 & SQL Server 2008. Not forgotten is the new .NET 3.5 Framework. I guess this party would be pretty exciting judging on the event details below. Don't forget, register now ASAP (http://mseventsasia.com/heroes/party.asp). For those who will be joining, leave me a comment below. Woohoo!


Tuesday, December 11, 2007

Exclusive Invitation From Microsoft Singapore

I received an invitation from Microsoft Singapore last Thursday, Dec 6 for Visual Studio & .NET Framework Birthday Bash. For those of you who are interested, below are the details. To those who will be attending this bash, hope to see you there. Hope this help. Thanks.


Saturday, December 01, 2007

Adobe, Yahoo test running ads inside PDF documents

Adobe and Yahoo said they will offer a service to let publishers run advertisements inside Adobe's popular document reading software format. Ads for Adobe PDF Powered by Yahoo, as the new service is known, presents publishers with an alternative to conventional subscriptions, which, if widely adopted, could open up a new model based on free, ad-supported publishing.

The service allows publishers to generate revenue by including text-based ads linked to the specific content of an Adobe PDF page. The advertisements can only run in a side panel separated from the publication's actual content.

The service is set to begin public testing, the two companies said on Wednesday. An earlier private test included technology and professional publishers IDG InfoWorld, Wired, Pearson's Pearson Education unit, Meredith Corp and Reed Elsevier NV. The free service requires no special software and is open to United States publishers of English language content, initially.

Publishers who join Yahoo's online advertising network get access to the Internet company's extensive network of advertisers based on the subject matter of their content.

Advertisers gain a distribution channel that can reach highly specific audiences based on their reading interests while allowing them to track how specific ads perform. The approach is akin to how Web-based, pay-per-click ads now work.

From an advertiser point of view this looks like an extension of our existing marketplace. For consumers, the text-based ads are discreetly displayed in a panel adjacent to the published content with no moving or flashing elements so that they do not distract the reader as some Web advertising is known to do. Each time the PDF content is viewed, targeted ads are dynamically matched by Yahoo to the content of the document.

The publisher receives anonymised reports about which ads ran alongside which published content.

In terms of relevance to advertisers, such ads could rank above conventional Web-page banner ads in terms of targeting capacity, but somewhere short of highly specific keyword-based Web ads.

Publishers who register for the service simply need to upload their Adobe PDF-ready materials so that they can be ad-enabled. The content owner then distributes the PDF in any of a variety of ways, including over e-mail or via the Web.