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Monday, July 28, 2008

MediaCorp RAWclipx Beta Launch

MediaCorp RAWclipxFinally, MediaCorp RAWclipx moved into public Beta testing on podcast.sg. RAWclipx is a new online service to showcase never-before-seen videos of Singapore celebrities like Fiona Xie and Joanne Peh. RAWclipx is powered by ASP.NET 2.0, SQL Server 2005 database and Silverlight 1.1 for rich media streaming experience. RAWclipx is utilizing the User Generated Content (UGC) platform which is the same as the one being used in several other MediaCorp TV microsites such as SuperMummy, BeatBox 2007, Campus Yummy Hunt, SuperBand, The Showdown and so on. RAWclipx is developed by the web team in MediaCorp Pte Ltd (formerly known as MediaCorp Technologies). With just only 2 front-end developers, 2 back-end CMS developers and a web designer, it took them just less than 2 months to turn the idea to a real service. Congrats and good job to my fellow co-workers there. I am really proud of the team there.

This site unique feature is those videos can be downloaded to mobile devices. This site provide three different video download formats. Furthermore, this
service allow members of the public to upload their videos. For your information, MediaCorp will upload up to 15 new videos on this site every week.

Here is an excerpt from the official media release issued by MediaCorp Corporate Communications:
Ever wondered what goes on behind the scenes at Caldecott Broadcast Centre? Where do you go for downloads of cool clips, or to upload your own to share with other Singaporeans?

Well, look no further than RAWclipx on podcast.sg which will be launched on July 28th to feature a smorgasbord of video offerings.

RAWclipx on podcast.sg will feature juicy off-air content, backed by MediaCorp’s immense star and media power.

Here’s a sampling of offerings:
i. Photo shoot images from MediaCorp’s wide variety of magazines
ii. Your favourite radio DJs in their studios and celebrity interviews
iii. Out-takes from your favourite TV shows
iv. Newscasters and reporters off camera
v. Unreleased footage of exclusive events such as the FHM Girl Next Door party

“We will have our own paparazzi; a spycam roving reporter sussing out what happens in between takes; what the stars wear and don’t wear; what they do; all the saucy details never before seen or heard,” said Timothy Goh, Vice President New Media Business and Customer Relationship Management.

The content will be refreshed every week and it promises surprises and the unexpected. But that is not all. Everyone can be part of the action and upload their “Aha” moments onto RAWclipx on podcast.sg.

"We embrace user generated content and want as many people as possible to upload and share...your fun, wacky moments... your singing debut...your school concert; upload and be part of this new exciting community” added Timothy Goh.

RAWclipx on podcast.sg will be different from most other UGC sites in that it allows for easy downloads onto mobile devices. It also offers RSS feeds and enables the public to comment on, and forward the clips. more.
In my own opinion, this is going to change the game in Singapore media scene forever. Forget about the Odex case. Check out why by referring to an analysis done by HubPages "Downloading unedited RAW videos in Singapore".

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